How to Market Your Brand in Spain

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There are various ways of marketing your brand in Spain. One of them is to use digital marketing strategies. You can do this through social media, direct e-mailing, and digital advertising such as SEO and SEM. You can also use statistical data from the National Institute of Statistics and the Internet Advertising Bureau Spain to understand your target audience.

Influencer marketing

In Spain, it is important to understand the legal framework of influencer marketing. Influencers are considered media service providers under the EU directive 2018/1808, and are therefore subject to the same rules as other media. In addition, the Belgian Code of Economic Law stipulates that the influencer’s agent must ensure that the influencer adheres to the rules. Otherwise, he is liable for any breach of the regulations.

Influencer marketing in Spain is a burgeoning field. As with any new technology, it is crucial to select the right influencer to convey your message. The right Spanish influencer will share your brand values and have a deeper knowledge of your sector. This will allow them to create relevant content that reflects your brand’s niche. As social media is constantly changing, the influencer’s content should adapt to stay relevant.

Influencers are a great way to gain exposure and trust among your target audience. Using an influencer will also enable you to generate more leads. Aside from that, you will also benefit from an influencer’s expertise, which will help you achieve your business goals.


The Spanish television market has undergone significant changes in the last decade, but it remains one of the most effective advertising mediums. Despite the emergence of new media, TV still commands the attention of advertisers, who recognize the power of television to communicate feelings and ideas. Spanish television is a powerful medium for advertising, reaching 98 per cent of households. Furthermore, television consumption has increased in recent years, as the country enters the digital age.

Spain’s television market is dominated by a small number of companies. Mediaset Espana, a major Spanish broadcaster, accounts for over 75 percent of the total advertising market. However, the smaller sales houses are often more cost-efficient, enabling advertisers to reach a larger audience with lower budgets.

The amount of advertising time on Spanish television is increasing, possibly as high as 29 minutes per hour. While the Spanish government has vowed to reduce commercials on public channels, a bill currently being debated in the Spanish Parliament could double the amount of time commercials are shown on advertiser-funded stations. However, the increase in ad time is not likely to have a profound effect on the number of viewers watching television.


Radio marketing in Spain is a popular form of advertising for a variety of reasons. The country’s high penetration rates and high repetition rates make it an excellent medium to reach a large audience. Additionally, radio ads have a high call-to-action and consumer recall rates. For this reason, it is important to choose the right radio station for your campaign. Empire can recommend the most appropriate radio stations for your campaign, and help you plan your radio adverts. One popular radio station in Spain is Onda Cero, which is part of the Atresmedia media group and has a strong general interest focus.

The three radio stations studied broadcasted similar percentages of betting and spirits drinks advertisements. Most of the advertisements in the latter category were made through mentions, which are ads read live by the radio presenters. Using this method of radio advertising, radio journalists can avoid the distractions that result from multiple voices.

In Spain, the main radio stations broadcast advertising for sports betting and high-alcoholic beverages. However, they did not follow legal limits related to minor protection.

Postal advertising

Direct mail is an excellent choice for advertising in Spain as it reaches potential customers directly. Unlike television advertising, it is also easier to track results. However, to use direct mail effectively, you will need an address list, and in Spain, this is illegal. Among the most common direct mail methods are fly sheets and magazines. These advertisements are posted to local businesses and announce special promotions. In addition, Spanish railways, shipping companies, and airlines publish magazines, many of which are free. These publications are distributed to consumers across Spain, and include information in two languages.

Despite these restrictions, direct response advertising has grown rapidly in Spain. In fact, it has increased by 30 or 35 percent since 1985. Today, direct response advertising in Spain accounts for eight percent of total advertising expenditure. However, this is still low when compared to other EC states. Because of this, companies in Spain must be aware of the various types of advertising and know their limits and regulations.

The earliest reliable statistics on postcard circulation in Spain date from the decade 1910-1919. Although the Great War impacted international circulation, domestic circulation increased two-fold from 8,834,698 in 1910 to 15,143,324 in 1919.

Price hypersensitivity

The price of a product or service is an important factor in determining the level of demand. Studies have shown that consumers in Spain are very sensitive to price changes. A recent study showed that 45% of consumers have changed brands due to price. Of this group, 11% switched to sustainable or natural brands. In addition, 60% of respondents stated that a store’s adjusted market price is one of the most important sources of trust. Given these statistics, it is clear that price is extremely important to consumers in Spain, and a low price can result in low brand loyalty.

While Spanish consumers are becoming more digitally savvy, many still make purchases in stores. About 50% of purchase decisions are still made in shops, which shows that the offline experience is still highly relevant. Other important factors are the ease of payment, promotions, and effective customer service. In addition, shoppers are less likely to be loyal to a brand if they have to wait too long before they can purchase something.

The degree to which consumers are sensitive to price varies widely from one product to another. A study of the price sensitivity of a product can help businesses determine their optimal pricing strategy.

Online shops

There are a number of ways to set up your online shop in Spain. For example, you can choose to set up your business as a limited company or as a cooperative. The type of business entity you choose will depend on the type of goods and services you plan to sell. However, there are several things you must consider before you set up your online store.

One of the most important aspects of online business is building trust. In Spain, the majority of consumers are university-educated and live in cities. This is important if you want to build a sustainable brand. It is difficult to feel an item online, so you must ensure that your products are as authentic and trustworthy as possible.

Spanish ecommerce is growing at a rapid rate. According to Kantar, in 2018, online retail sales accounted for 7% of retail sales in Spain. This is an increase of 2 percent from the previous year. Additionally, consumers in Spain are increasingly comfortable using credit cards or debit cards to make purchases online. In addition, Spaniards are willing to pay with PayPa, a payment system that lets them pay for their purchases online. The next most popular way to pay is with cash on delivery.

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