Plan the website around your customers: Costa Blanca
For a business serving the wider coast, we start with its main services and genuine service area. English, Spanish and German pages are planned for the customers you serve, with clear links between language versions.
What we plan together
Review of Search Console and relevant search demand
Match search intent to the right service page
Improve titles, content and internal links
Review technical indexing and Google Business Profile where relevant
Report clicks and enquiries separately from ranking snapshots
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Experience from client projects
Selected businesses we have supported with web design and SEO. These are examples of previous work, not promises of future results.
A missing page, a slow page and a page Google does not select for a query are different problems. Start with the affected URLs and evidence: the response code, indexing information, the rendered content and the route a visitor follows. A long automated audit is useful only when its findings are translated into changes that matter for this website.
Protect useful URLs during a redesign
Before changing page addresses, list the existing pages and decide which remain, which have a close replacement and which are genuinely retired. Redirects should take visitors to the most relevant destination. Keep language versions and internal links aligned with the final addresses, then check both old and new routes after launch.
Use performance measurements in context
A test score is a diagnostic aid, not a complete account of a customer experience. Test important page types on realistic devices and connections, and distinguish laboratory measurements from available real-user data. Large images, unnecessary scripts and unstable layout can each need a different remedy. Check the result after a change rather than assume a new plugin solved it.
More questions about this service
Does an audit automatically include implementation?
Not necessarily. Ask whether the deliverable is a diagnosis, a prioritised action plan or completed changes. The proposal should say which templates and pages are covered, who implements the work and how the result will be checked. This matters when several suppliers maintain the website.
Should every old page redirect to the homepage?
No. A redirect should normally lead to a genuinely relevant replacement. Sending unrelated pages to the homepage can confuse visitors and obscure missing content. Decide destinations individually when possible and retain a useful error page for content that no longer has a replacement.
Can a sitemap force Google to index a page?
A sitemap helps search engines discover listed URLs, but it is not an indexing guarantee. The page still needs to be accessible and suitable for indexing. Conflicting canonical links, noindex instructions or weakly differentiated content need their own investigation.
Why can my performance tests show different results?
Device, connection, test location, cached resources and measurement method can differ. Compare like with like and look for repeated problems on important pages. A single poor run should prompt investigation; it should not automatically trigger a complete rebuild.
What should I check immediately after a migration?
Open important old addresses, the main language versions and the new service pages. Check redirects, canonical links, navigation, images and contact routes. Submit a real test enquiry and verify receipt. Continue monitoring indexing and visits afterwards because every consequence is not visible on launch day.
Can technical work guarantee a first position?
No. Technical work can remove obstacles and improve the experience, but relevance, competition, demand and the offer still matter. A useful technical proposal identifies specific defects and acceptance checks instead of promising a ranking that cannot be controlled.
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Discuss your project
Tell us your business, location and what you want to improve. Include your website address if you have one.